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Social Media Management

  • Perform research on current benchmark trends and audience preferences

  • Design and implement social media strategy to align with business goals

  • Set specific objectives and report on ROI

  • Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)

  • Monitor SEO and web traffic metrics

  • Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency

  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews

  • Oversee social media accounts design (e.g. Facebook timeline cover, profile pictures and blog layout)

  • Suggest and implement new features to develop brand awareness, like promotions and competitions

  • Stay up-to-date with current technologies and trends in social media, design tools and applications